Hannaford playing the FDA

An article in the New York Times today reported on Hannaford food stores implementing a star system to rate foods as healthy or not healthy. The article made an interesting point in stating that Hannaford has put themselves in an awkward position. They are rating low on products that one would think they would want to be selling...don't you think?

I wonder how this system will work to their benefit. I guess I can see maybe a response in more shoppers seeking quick and easy advance for buying decisions, but them again, it will also ironically keep them from purchasing those items. I wonder how quick of a turnover rate Hannaford will have to have with its unhealthy products.

I'm not too sure how long this star system will last...unless Hannaford is prepared for switching up products and replacing with three star items.