REEBOK
www.reebok.com
This very large sports apperal company had a web site that was extremely easy to navigate. It asked you right off the bat which country you were viewing this page from. Under North America you could chose Mexico, United States, Canada. Many other countries were displayed each with its own language and sometimes different pictures of local athletes displayed. Interesting to see how they cater to their global audience by creating different sections of the web site in order to expand their marketing base. I guess this is appropriate when they are official sponsors of a lot of world sports.
This very large sports apperal company had a web site that was extremely easy to navigate. It asked you right off the bat which country you were viewing this page from. Under North America you could chose Mexico, United States, Canada. Many other countries were displayed each with its own language and sometimes different pictures of local athletes displayed. Interesting to see how they cater to their global audience by creating different sections of the web site in order to expand their marketing base. I guess this is appropriate when they are official sponsors of a lot of world sports.
posted by James Gardner at 5:56 AM
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